Emotive Luxury
Vehicles that reflect the development of modern propulsion technology, centered on the user through advanced design and technology, creating intelligent experiences.
More than just a journey—let your car be your true self and your most understanding companion.
- AVATR 11 Royal Edition
- AVATR 11
- AVATR 07
Our Features
Luxury Redefined
Design of the Future
AVATR 11 Royal Edition builds upon AVATR's design philosophy with the concept of "Distinctive Excellence” "Not a follower, but a leader in design." The vehicle features a two-tone color scheme (gray and black) with meticulously crafted Silver Starline Beltline accents, reminiscent of Rolls-Royce craftsmanship. Silver window frames replace the standard black, and the Royal Edition emblem signifies its unique premium identity. The 22-inch Heptagram Starburst forged wheels enhance sportiness and reduce weight compared to conventional materials. The exterior also stands out with a Disc-Wing grille, F-shaped LED headlights, smart electric doors, and an automatically adjustable rear spoiler. The Sport Bumpering design adds an exciting, sporty touch that perfectly balances elegance and strength.
The ultimate luxury experience
The cabin of the AVATR 11 Royal Edition exudes luxury in every dimension, featuring a Merlot Red Suede velvet ceiling that contrasts with leather seats. Rose White Semi-Aniline offers a more luxurious feel than traditional Nappa leather. The passenger area at the rear has been upgraded to an Executive Seating Suite with four VIP seats, providing maximum comfort on every journey. The front and rear seats, as well as the floating center armrest, support an 8-point massage function with Zero-Gravity technology. Seats come with massage, heating, and ventilation systems, as well as a high-power 50W wireless charging system with a touch control panel. Enhanced comfort is provided by Zero-Gravity front seats. Passengers throughout the vehicle can experience premium technology, including a Meridian 25-speaker 7.1.4 sound system and 256-color ambient lighting. Dynamic colors and the VORTEX Sensory Ecosystem, which seamlessly integrates light, sound, and scent, are complemented by a panoramic glass roof, a digital rearview mirror, and a fragrance system with three specially curated scents. These features create a luxurious atmosphere that can be felt in every detail.
Leadership Competencies
The AVATR 11 Royal Edition features an All-Wheel Drive (AWD) system with a maximum power output of 395 kW, accelerating from 0 to 100 km/h in just 4.8 seconds. The intelligent torque control system distributes driving force in real time and is equipped with high-performance Brembo red calipers and a world-class chassis that provides stability and smoothness. The suspension uses magnetorheological dampers, the same technology found in supercars like the Ferrari and Lamborghini. These dampers adjust damping within milliseconds, ensuring precise control and impeccable comfort.
AVATR 11 Royal Edition
Our Features
New Era, New Luxury
Innovation in Design
The design of the AVATR 11 is inspired by the contours of spacecraft. Its cutting-edge headlight design adds a unique and distinctive character, setting it apart from all others. The body shape seamlessly integrates every line, achieving the Golden ratio—a pinnacle of artistic aesthetics—paired with large 22-inch wheels. It exudes a sense of strength, stability, and luxury, making a striking impression from the very first glance. The sleek, flowing lines from front to rear seamlessly integrate with the perpendicular rear window design, creating a unique and distinctive character. Additionally, the active spoiler, which adjusts according to vehicle speed, offers an experience akin to gliding down to the ground. This design is backed by the prestigious Red Dot Design Winner 2024 award.
Aesthetic Pleasure in the Smart Cabin
The automatic electric door will open to welcome you as you approach, and as soon as you step into the cabin of the AVATR 11, you will find the front Nappa leather seats, which are fully adjustable electrically. 10 Directions with Zero Gravity System and Interior Finished with High-Quality Materials, 15.6-inch Touchscreen Display and 10.25-inch Touchscreen Display for Passengers, Enjoy Meridian Sound System with 25 Speakers and Emotional Vortex LED Ambient Lighting for Every Journey
Superior Performance
AVATR 11 is powered by an 800V high-voltage platform capable of traveling up to 680 kilometers on a single charge according to NEDC standards, while offering fast charging from 30%. - 80% In just 15 minutes, the intelligent driving assistance system will enhance your comfort and convenience with intuitive features, including Lane Centering Control (LCC), which keeps your vehicle precisely centered in the lane for a relaxed and worry-free driving experience. User Directed Lane Change (UDLC) activates simply by signaling; when the lane is clear, the vehicle will smoothly and safely change lanes for you.
Our Features
Smart Elegance, Effortless Luxury
First-class European design
The AVATR 07 embodies the spirit of first-class luxury with its perfect proportions and sculptural lines that reflect power and elegance in every dimension. Created under the philosophy of New Emotive Luxury by the German AVATR design team, it is recognized with prestigious awards such as the iF Design Award 2025 and the IDA Gold Prize 2024. The luxurious SUV body stands out with the longest wheelbase in its class (2,940 mm), integrating cutting-edge design technology such as Ultra-Clear Electronic Side Mirrors and an Intelligent Active Airflow Grille, along with a distinctive front design inspired by a UFO.
Luxurious first-class cabin
The AVATR 07 embodies the concept of “Embrace All Your Emotions” through a luxurious, first-class cabin designed with “Futuristic Embracing Cabin” architecture. This design provides a sense of safety and comfort, integrating an “Emotive Streaming Lighting” system that stretches nearly 3 meters and premium soft materials covering over 10 square meters. According to the concept of “Softness Within Reach,” which emphasizes warmth and accessibility, the cabin is covered with soft-touch materials and features genuine Nappa leather seats with a “Pearl-like Shimmer” gloss finish. The interior is available in two luxurious color tones: Tinted Shadows (dark purple) and Glacier Caramel (white-brown), reflecting the distinct personalities of each driver.
First-class driving confidence that stands out.
The AVATR 07 offers first-class driving confidence with high-quality sports suspension and a magnesium-aluminum structure that is 35.4 kg lighter. The front suspension features a double wishbone system and the rear features a multi-link system, both equipped with CDC intelligent suspension and air suspension, making the ride feel like a “Magic Carpet” with adjustable levels. 60 mm (+30 to -30 mm) with the intelligent CDC suspension system that adjusts damping 100 times per second, responding at the millisecond level, intelligently absorbing shocks and controlling body roll. Equipped with the Continental MK C2 + iCST2.0 electric brake system that provides precise and smooth braking force.
BRAND GALLERY
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